1535° Creative Hub
Launched in 2011 as a City of Differdange’s initiative, the 1535° is a creative centre gathering about sixty independents and companies from the creative industries, including photography, architecture, painting, design, digital, and more.
A brand new identity
for a new DNA
After we arrived at the 1535° in 2016, we had the opportunity to work on the identity and website of the space. In collaboration with Fame Studio, We laid the foundations for a durable DNA— a fresh and bold look; essential for a place in constant motion.
One page for each member
Offering the possibility to each member to have their own page on the website gives them additional visibility online. Information, contact details and a photo gallery illustrates their know-how and portfolio.
An event to promote creativity
Three years later, we were privileged to be able to propose a new concept and identity for the Hub's annual open doors. The idea was to bring modernity and innovation while keeping the essence of this day: making the creative professions known to the general public. This was the start of the “Creative Day” event.
We set up the entire communication strategy around the Creative Day event, which took a more digital turn. Previously, we designed the entire teasing phase for deployment on social networks. On launch day, the signage, programme and plans helped visitors to find their way around and enjoy the activities.
To boost the teasing phase related to the event, we developed a series video content for the Creative Day: 4 interviews, 1 TV spot, and different short videos specifically developed for social networks.
Interview de Unison Studios
Interview de Sophie Garlinskas
Interview de Lisa Junius
Interview de Kumiyonoe
Creative Day's Website
The Creative Day website was the central hub for all the information related to the event: interviews with members, the day's programme, practical information on how to get to the place, etc.
Installations & videomapping
For that special day, we prepared a series of installations, video mappings, digital signages, and other interactive experiences.